Brand Image System of Shanghai Lujiazi Financial City 陆家嘴金融城品牌形象系统

这是一项与上海贸易区管理委员会合作的项目,对陆家嘴金融城进行整套品牌形象系统设计及施工。 This is a cooperation project with Shanghai Lujiazui Financial and Trade Zone Management Committee: systematically design and build the whole brand image of Lujiazui Financial City. 在这个标示运用设计中,我将基础标志结构,上海浦东新区全景图,以及现代舞蹈进行结合。 舞蹈造型,灵感来源根据莎士比亚名著改编的现代芭蕾梦幻之作《仲夏夜之梦》的舞者原型。现代芭蕾《仲夏夜之梦》用简约到极致的舞美,梦幻似的音乐,融合新古典主义和现代舞元素的肢体语言,表现了莎翁笔下的经典故事,与陆家嘴金融城背后品牌故事非常吻合。于是,我运用了充满了先锋的色彩,极其有张力的舞蹈动作使得这个图像格外饱满。其中舞蹈中展现“孩子般想要萌芽的冲动”也与陆家嘴金融城快速成长发展概念一致。 In the process of logo design, the author combines basic logo structures with the panoramic image of Pudong New District and modern dance. The dance poses […]

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Bad Water

  恶水盆地是位于加利福尼亚州因约县死亡谷国家公园的一个内流盆地,前身是全新世时期的曼利湖海拔高度为-86米(-282.2英尺),因而成为北美洲的最低点 The idea is from Bad Water Basin is an endorheic basin in Death Valley National Park, Death Valley, Inyo County, California, noted as the lowest point in North America, with an elevation of 279 ft (85 m) below sea level. Mount Whitney, the highest point in the contiguous 48 United States, is only 84.6 miles (136 […]

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